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About Data Cal

Discover Data Cal: Your Digital Navigator


In a rapidly evolving digital cosmos, having a steadfast ally to navigate through the virtual expanse is indispensable. This is where Data Cal steps in as your trusted digital companion. Established in the heart of Auckland, New Zealand, in the year 2021, we embarked on a mission to bridge the digital divide and empower businesses with a suite of comprehensive tech solutions. Our cornerstone is built on innovation, integrity, and an insatiable curiosity to explore the realms of digital possibilities.

Holistic Digital Solutions

Client-Centric Approach

Cyber-Security and Operational Efficiency

Our Vision

To be a beacon of digital excellence, empowering businesses with innovative, reliable, and tailored digital solutions that propel them towards unprecedented growth and success in a digitally-driven world.

Our Mission

At Data Cal, our mission encapsulates our commitment to driving digital empowerment, ensuring cyber resilience, and fostering a culture of innovation and sustainability, all while centering our clients at the core of our endeavors.

Why Choose Us

We ProvBest Service For Social Media Marketing

Local Expertise : As an Auckland-based company, we have a deep understanding of the local market dynamics. This allows us to tailor web development and social media marketing strategies that resonate with the local audience while also having a global appeal.

Strategic Mastery

Our strategic mastery ensures your social media channels become a potent conduit for engagement, brand storytelling, and customer conversion.

Decision Making

Embrace the power of data with our analytics-driven SMM services. We leverage precise analytics to optimize your campaigns.

Creative Excellence

Our team of imaginative designers and adept content creators work in synergy to produce eye-catching, memorable social media posts that echo your brand’s voice and allure your target demographics.


Our engagement strategies are designed to spark conversations, build loyal communities, and enhance your brand's social media presence, turning your followers into advocates.

Our Process

Easy Steps To Get Your Solution

Discover digital empowerment with Data Cal’s bespoke Social Media Marketing, blending strategic mastery and creative excellence. Our analytics-driven approach and robust engagement strategies amplify your social presence, fostering a vibrant community around your brand.

Book A Consultation

Connect with us, outline your objectives, and share your vision

Get Your Quotation

Measure. Adapt. Succeed. Transformative growth analysis

Start Your Project

Let's discuss your goals and transform ideas into reality

Need Advice For Your Next Project?

Unlock the potential of tailored services with Data Cal book a free consultation today to explore how our strategic, creative, and analytics-driven approach can amplify your brand’s presence and foster a vibrant community around you.

Our Team

Meet With Expert Team

Meet with Data Cal’s expert team to delve into a tailored strategy, where strategic mastery, creative excellence, and analytics-driven insights coalesce to amplify your brand’s presence online.

Aamir Sethi (Rubal)


As a Director for Data Cal, Aamir’s primary goal is to drive revenue growth by building and maintaining strong relationships with clients. Aamir is responsible for developing and executing sales strategies, identifying new business opportunities, and collaborating with cross-functional teams to deliver innovative solutions that meet the needs of our customers. With a deep understanding of the IT industry and market trends, Aamir is able to anticipate customer needs and tailor our offerings to meet their specific requirements. Aamir is also committed to fostering a culture of customer-centricity and driving a high-performance sales team to exceed targets and deliver exceptional results.

Mathew McLeod

Head Of Technology

Matthew McLeod holds a BCom (majoring in Information Systems and Management) from the University of Auckland. He is the Head of Technology of Data Cal Ltd and also takes an active role in scoping work, liaising with clients and the actual delivery of services.

Matthew has been involved in the assembly and repair of computer hardware and software since 1994. He also has experience with set up of servers, both in Windows and Linux, networking, web development, database management (Microsoft SQL and My-SQL), website hosting systems (IIS and Apache), email servers (MS Exchange, Postfix, Sendmail), ISP and cloud based systems.

Steven Kang

Senior Web Developer

If you’re looking for a skilled and experienced Senior Web Developer, let us introduce you to Steven from Data Cal. With over 10 years of experience in the field, Steven has a passion for creating responsive and user-friendly websites. His expertise in web development is evident in the quality of work he produces, and he has earned a reputation as a reliable and skilled developer. Whether you’re looking to create a new website or improve your existing one, Steven has the skills and knowledge to deliver exceptional results. So if you’re in need of a web developer who can help take your online presence to the next level, look no further than Steven.

Lance Witton

IT Support

Our IT Support Manager, Lance Witton, who has years of experience in managing complex IT systems and providing efficient support to ensure minimal downtime. With Lance at the helm, you can rest assured that your business’s IT infrastructure is in good hands.

His exceptional communication skills and reliability have earned him a reputation for going above and beyond to meet clients’ needs. At Data Cal, we pride ourselves on delivering high-quality IT support services that meet and exceed our clients’ expectations.

So, if you’re looking for a reliable IT Support Manager who can provide your business with the best support possible, choose Lance Witton from Data Cal. Contact us today to learn more about our IT support services and how we can help your business thrive.

David P

Google SEO/SEM Specialist

In 2007, after an 11 year career at Hewlett Packard, David left to start a web development career.David had a hobby for web design, and finally came to the conclusion that this is what he wanted to do as a change in career. After being in IT for 25 years.

A year later in 2008, David formed a further business called Web Design Training Limited and began writing entry level courses in web-design and delivering them through a group of high schools in Auckland including Rutherford High School and Selwyn College. He now runs Web Training Courses which is an entity across Australia and New Zealand running web related training courses.

David has built over 200 websites over the last 13 years and in 2014 David completed a Certificate in Digital Marketing through the Marketing Association of New Zealand and also the Google Adwords Certification.

Tracey Lydiard

Content Strategist

Looking for a creative and experienced content writer who can help bring your brand to life? Meet Tracey, a seasoned digital marketing expert with over 10 years of experience in technology and online marketing. Whether you need engaging website copy, captivating videos, or attention-grabbing social media posts, Tracey has the skills and knowledge to deliver top-notch content that resonates with your target audience. She is passionate about brand storytelling and takes the time to understand the customer journey from start to finish, ensuring that her content is cohesive, vibrant, and compelling. At Tracey’s core is a dedication to delivering high-quality digital content that drives results for businesses. So if you’re looking for a content writer who can help take your brand to the next level, look no further than Tracey. Contact her today to learn more about her services and how she can help your business grow.

Francey Day

Customer Experience Manager

In the past as a client I have always been acutely aware of the level of service that I have received. For me it’s always about a total experience not just the goods or services that were provided.
As The Director, Customer Experience Manager of Data Cal my focus is to make sure all our customers have an experience that is not only enjoyable and memorable but the one they want to share with all their contacts. It’s Important that the Data Cal team deliver on all the promises while also keeping you fully informed of the progress during the journey. Our goal is to exceed your expectations.

Our Clients