Case Study: Taxi United
Case Study: Dominee Windows and Doors Systems
November 28, 2023
Case Study
Dominee Windows and Doors Systems - Elevating Digital Presence with Website, SEO, and PPC Services
Turbo and Diesel is an automotive repair shop in Hamilton, New Zealand. The company offers a wide range of services, including vehicle servicing, WOF checks, air conditioning, and diesel injection repair. Turbo and Diesel also services commercial vehicles and small motorhomes.
The client had built a solid reputation for quality workmanship and expertise. However, their online presence did not match the caliber of their services, prompting them to seek a comprehensive web development solution.
Problem Statement
Despite their reputation in the physical market, Dominee faced challenges in the digital realm:
Limited Online Visibility: The company’s online presence did not effectively showcase its extensive range of windows and doors, hindering potential customers from discovering its products and services.
Low Website Traffic: The existing website had low traffic, resulting in missed opportunities for customer engagement and inquiries.
Competitive Market: Dominee operated in a competitive market, and the lack of a robust digital strategy was impacting its ability to stand out among competitors in the online landscape.
Solution
Website Redesign and Development:
Our web development team at Data Cal collaborated with Dominee to revamp their website. The focus was on creating a modern, user-friendly platform that highlighted the diversity and quality of their windows and doors systems. The new website aimed to engage visitors and encourage inquiries.
SEO Optimization:
To enhance online visibility, our SEO experts conducted a comprehensive analysis and implemented on-page and off-page optimization strategies. This included keyword research, content optimization, and backlink building to improve the website’s search engine rankings.
PPC Campaign Management:
A targeted PPC (Pay-Per-Click) campaign was launched to increase immediate visibility and drive relevant traffic to Dominee’s website. Advertisements were strategically crafted to align with the company’s key offerings and attract potential customers actively searching for similar products.
Content Marketing Strategy:
A content marketing strategy was implemented to showcase Dominee’s expertise. This involved creating informative blog posts, case studies, and visual content to establish the company as an authority in the windows and doors industry.
Conclusion
The integrated approach to website development, SEO, and PPC services resulted in significant positive outcomes for Dominee Windows and Doors Systems:
Enhanced Online Visibility: The website redesign and SEO optimization led to a 50% increase in organic search visibility, ensuring that Dominee was more easily discoverable by potential customers.
Increased Website Traffic: The combined efforts of SEO and PPC campaigns resulted in a 40% increase in website traffic, driving more potential customers to explore Dominee’s products and services.
Improved Lead Generation: The optimized website and targeted PPC campaign contributed to a 30% increase in online inquiries and quote requests, indicating improved lead generation and customer engagement.
Positive ROI on PPC Investment: The PPC campaign resulted in a positive return on investment, with increased conversions and a higher click-through rate.
In conclusion, the comprehensive digital strategy, including website redesign, SEO, and PPC services, successfully addressed Dominee Windows and Doors Systems’ online challenges. The positive results underscore the effectiveness of a holistic approach to digital marketing in the competitive manufacturing and installation industry.