Case Study: Taxi United

Case Study

United Taxi - Transforming Rides with a Dynamic New Website

Taxis United Limited stands as a premier local taxi service provider in Auckland, New Zealand. Committed to ensuring the best possible taxi experience, Taxis United takes pride in its professional drivers who deliver reliable and safe journeys at the most competitive rates. With a promise of swift service just minutes away, Taxis United embodies excellence in local transportation.

Problem Statement

Despite their commitment to customer satisfaction, Taxis United faced challenges with their online presence:

Outdated Web Presence: The existing website did not reflect the modern, customer-centric values of Taxis United, potentially impacting the perception of their quality service.

Limited Functionality: The website lacked essential features for customers, such as real-time booking options, service details, and contact information, hindering user engagement.

Mobile Responsiveness: In an era dominated by mobile devices, the website was not optimized for various screen sizes, leading to a suboptimal user experience for on-the-go customers.


Strategic Website design:

Our web development team at Data Cal collaborated with Taxis United to undertake a comprehensive design of their website. The emphasis was on creating a modern, visually appealing site that aligned with the brand’s commitment to service excellence.

Enhanced User Experience:

We created the site’s architecture, ensuring intuitive navigation for users. Essential information such as services offered, rates, and contact details were strategically placed for easy access, contributing to an improved overall user experience.

Real-Time Booking System:

To address the need for increased functionality, we integrated a real-time booking system into the website. This allowed customers to effortlessly book a taxi online, providing convenience and efficiency in securing transportation services.

Mobile Optimization:

Recognizing the importance of mobile responsiveness, the new website was optimized for various devices. This ensured that customers could easily access information, book taxis, and engage with Taxis United on any device, enhancing accessibility and user satisfaction.


The creation of the new website yielded significant positive outcomes for Taxis United:

Modernized Brand Image: The designed website elevated Taxis United’s online brand image, aligning with their commitment to modernity and reliability.

Increased Functionality: The integration of a real-time booking system resulted in a 20% increase in online bookings, offering customers a seamless and efficient way to access Taxis United’s services.

Mobile Accessibility: Mobile optimization contributed to a 35% rise in mobile visits, catering to the growing number of users who prefer accessing services on their smartphones.

Positive Customer Response: Users provided positive feedback on the improved website design and functionality, emphasizing the ease of use and the enhanced experience it provided.

The new website not only addressed the challenges Taxis United faced but also elevated their online presence, making it more accessible and user-friendly. The positive results emphasize the transformative impact of strategic website development in enhancing the overall customer experience for a local taxi service.

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