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Automotive

Smart IT Solutions for New Zealand’s Automotive Industry

From CRM systems to workflow automation, our IT services streamline bookings, reminders, and customer communication. With secure integrations and tailored solutions, we help automotive businesses improve retention, increase efficiency, and deliver a smoother customer experience.

Custom CRM Systems

Boost efficiency with customised CRM platforms that manage leads, bookings, and client communication for NZ automotive companies.

Workflow Automation

Reduce admin time with automated reminders, invoicing, and workflow tools designed to support workshops and service providers.

Secure Integrations

Connect your IT systems with third-party apps, payments, and customer tools while ensuring security and compliance.

Case Study

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Problem Statement

The client’s real estate team managed hundreds of property inquiries across multiple sources – website forms, Facebook ads, and offline calls.

However, the lack of a centralized system led to delays, duplicated efforts, and missed opportunities.

  • As a result:
  • Average lead response time exceeded 8 hours
  • Agents managed updates through scattered spreadsheets and WhatsApp groups
  • No centralized dashboard for tracking leads, documents, or internal communication

Possible Solution

Datacal implemented a custom-built CRM and complete marketing automation ecosystem, integrating every channel into one unified platform.
 This gave the client total visibility, seamless internal communication, and faster execution.

Unified Dashboard

Real-time visibility into ad spend, ROI, and service performance.

Smart Automations

Auto-triggered follow-ups, reminders, review requests, and offers.

Chatbot Support

24/7 instant responses on Facebook and Instagram, even after hours

Revenue Insights

Identified high-performing services contributing most to income.

Project Duration

10 weeks

  • Implementation
  • Testing
  • Training

Tools Used

Implementation Process

Discover

Audit service workflows and identify automation opportunities.

Define

Map booking, marketing, and customer journey touchpoints.

Build

Develop CRM to connect bookings, marketing, and follow-ups.

Test

Compare manual vs automated operations for accuracy.

Scale

Roll out to all branches with staff training and dashboards.

Key Outcomes

  • 40 % increase in operational efficiency through automation.
  • 100 % customer response rate maintained across platforms - even after hours.
  • Clear visibility into ad performance, spending, and top revenue - generating services.
  • Improved retention through consistent post-service communication.
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